What We Stand For
Redwood Market Research & Innovation base their offering on a set of underlying and consistent business principles that are summarized below.
Insight
Many marketing clients feel that whilst they regularly receive an abundance of information from market research and insight training, often they are unsure as to how it can be practically and usefully applied back to the business, in order to solve marketing issues and drive brand growth.
Benefit
Money spent on market research and insight training will never be wasted as practical application to real business / marketing issues will always be the focus.
Reason to Believe
Once the consumer / customer story has been told and brought to life, a researcher with marketing experience will provide clear recommendations on how to move forward. All training courses will include focus on the practical application of insight mining and be set in the context of a real business issue(s).
 
Business Essence
FORWARD DRIVING
 
Why are we Different?
Only Redwood Market Research & Innovation ensures that all research findings are analysed in the context of real business issues and that all training courses use a live business question as their focal point.
Values & Personality
Real (Not Over-Intellectualised), Insightful, Engaging, Pragmatic
The Name
Why Redwood?
Californian Redwood trees are the world's tallest trees. They are also very stable and grow for many many years. The Redwood consultancy aims to use market research and clever marketing innovation techniques and training to enable brands to be 'tall' , long-lasting and stable and to display higher growth rates than their competitors.
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